1% for the Planet
At Barefoot Surf, the ocean is both our playground and our office. It is where we create video tutorials, where we coach students the art of surfing, and where we live our passion! As a surf coaching organization, we depend on the ocean to stay in business. Nobody wants to travel across the globe to surf in highly polluted waters.
We joined the 1% For The Planet Group in 2019 because it didn’t make sense for us not to give back. As founder Yvon Chouinard puts it: “this is not philanthropic. This should be a cost of doing business. It’s paying rent for our use of the planet.”
We want our students, our subscribers, and our team to feel that they are also making a difference & giving back to the ocean. We want them to have the chance to surf amazing locations in clean waters for decades to come. This is why we donate 1% of our sales from both our travel and online coaching divisions to non-profit organizations that protect & clean our oceans.
At the moment, we split our donations between the following three non-profit organizations:
Coral Reef Alliance (CORAL) is committed to saving the world’s coral reefs. They work towards keeping coral reefs healthy & help them survive for generations. For nearly 30 years, the non-profit has used cutting-edge science & community engagement to reduce direct threats to reefs & promote effective and scalable solutions for their protection.
Save The Waves’ mission is to protect surf ecosystems across the globe. Through their flagship World Reserve program, they create protected areas. They mount international campaigns to defend surf ecosystems under threat. They believe that legally protected areas, effective stewardship and a mobilized constituency result in healthy and protected surf ecosystems.
Ocean Conservancy works to protect the ocean from today’s greatest global challenges. They develop science-based solutions for a healthy ocean and the wildlife and communities that depend on it. They work on: confronting ocean acidification, ocean climate, trash-free seas, sustainable fisheries, protecting the Arctic, smart ocean planning and government relations.